Starting its digital transformation strategy in 2023, DeFacto has reshaped its technological infrastructure by leveraging Huawei Cloud's innovative solutions. This process includes transitioning from traditional virtual machines to a modern container-based architecture. Huawei Cloud's scalable infrastructure and CCE Turbo now seamlessly manage rapid traffic increases during online shopping events.

Pain Points:

1. Business:

·   On-Premises Resource Limitations: E-commerce promotions often come with spikes in traffic and orders, which on-prem data centers ofter fail to survive or scale effectively to cope with.

·   User Experience: E-commerce customers want a more modern shopping experience, from UI, offering updates, to responsiveness, which underpins customer satisfaction.

2. Cost:

·   IT and O&M: Traditional IT operations and maintenance (O&M) labor, along with data center leasing, incur high costs. These expenses can be a significant burden on the overall budget.

·   On-Premise Resources Planning: Planning and managing on-premise resources can be challenging and often lead to inefficiencies and increased costs.

3. R&D:

·   Inflexible Software Architecture: The current siloed software architecture cannot support the fast iteration needed for e-commerce services. This lack of agility hampers the ability to innovate and respond quickly to market demands.

Solutions:

·   High-performing ECS (Elastic Cloud Server): 4 GHz full-core turbo, 30% higher performance.

·   Highly scalable CCE (Cloud Container Engine): Auto pod scaling in one minute.

·   Simplified Cloud Network: Test, pre-prod, production, and CI/CD (Continuous Integration and Continuous Deployment) deployed in separate VPCs (Virtual Private Clouds).

·   Comprehensive Cloud Security: Multi-layer protection including AAD (Anti-DDoS), Firewall, HSS (Host Security Service), etc.

·   High Availability Cloud Architecture: Cross-AZ deployment ensuring high availability.

Key Achievements:

Performance Enhancements: DeFacto has achieved significant improvements in system performance, with first-byte speeds increasing more than two times. This improvement has substantially enhanced the shopping experience by enabling faster page loading.

·   Remarkable Improvement in Page Loading Times: By modernizing their systems, Huawei Cloud has created a more flexible and reliable shopping platform for DeFacto. For instance, during online promotion periods, shopping page load speeds have increased by approximately six times, product detail pages by three times, and product listing pages by four times, leading to increased customer satisfaction and loyalty.

·   Cost Efficiency and Maintenance: Transitioning to Huawei Cloud has optimized the DeFacto's cost structure, delivering higher performance with fewer resources. The significant reduction in physical servers has ensured in cost savings and operational efficiency.

·   Enhanced Scalability During Traffic Peaks: Huawei Cloud's automatic scaling capability is critical during high-demand periods such as online promotional sales events. DeFacto has managed traffic peaks seamlessly, maintaining service quality.

·   Faster Deployment in New Markets: The collaboration has reduced the deployment times for e-commerce applications on the cloud from 2 hours to just 5 minutes, enabling faster market entry. This flexibility has accelerated the DeFacto's growth strategy in overseas markets. As the renowned fashion brand continues to expand its global presence, Huawei Cloud will continue to provide support.

·   Improved Shopping Experience: All these technical enhancements have delivered an exceptional

shopping experience for customers, with faster response times, smoother navigation, and more reliable performance, leading to increased customer loyalty and conversion rates.

·   Data Security and Compliance with Local Regulations: Huawei's localization of data centers and the storage of data within Türkiye have provided significant advantages in terms of data security and compliance with local regulations.

This partnership serves as an example of how the strategic collaboration and advanced technological solutions of leading fashion brands and Huawei Cloud can drive significant improvements in operational efficiency and customer experience in the e-commerce and retail sectors.