Hey there, tech enthusiasts and snack aficionados! You're tuned into "Digital Trends," the series where we munch on the latest digital innovations. Today, we've got a tasty treat for you – the secret to how the Xu Fuji snack brand found new life in the virtual world of live commerce. So, grab your favorite, sit back, and let's get crunchy!

In today's world, digital engagement is the key to consumer hearts. That engagement is what brands battle for in the arena of live commerce. Xu Fuji is a leading snack brand in China and stays at the forefront of innovation. But when it came to leveraging live commerce, they faced some serious challenges. This is the story of how this taste titan partnered with Huawei Cloud MetaStudio to overcome these obstacles and revamped its recipe for live commerce with a secret ingredient.

The Xu Fuji Legacy

Since its inception over 30 years ago, Xu Fuji has become a household name in China. Their wide array of snacks cater to every palate thanks to a commitment to quality and innovation. As the country went digital, Xu Fuji recognized the importance of adapting to stay on top of the market.

The Live Commerce Conundrum

But its journey into live commerce was not without hurdles. One of these challenges was finding human influencers to push products. Inconsistent messaging meant fragmented branding and customer confusion. It didn't help that different livestreams performed differently in driving sales.

Enter Huawei Cloud MetaStudio: The Solution

Enter Huawei Cloud MetaStudio. This state-of-the-art digital content production pipeline was the solution to Xu Fuji's challenges. With virtual avatars so lifelike that they blur the line between the digital and the real, potential buyers enjoy a seamless and engaging experience. These virtual avatars are easily trained to offer a consistent approach to live commerce at a level of professionalism that was previously unattainable.

Creating Virtual Streamers: A Seamless Process

The process of creating a virtual avatar on MetaStudio is remarkably straightforward. Resellers of Xu Fuji simply upload a five-minute video to train the image and an audio file to clone the voice. Once ready, our virtual avatar is controlled via text or speech for real-time interactions with customers. There go the extensive preparation needed and the limitations of traditional livestreams.

Customer Benefits:

The impact of virtual avatar livestreaming on Xu Fuji's live commerce has been nothing short of phenomenal. 31% more views also double the total watch time. This surge has led to an eightfold increase in customer conversion and a tenfold growth in transaction volume. The cost-effectiveness of virtual streamers has also been a boon for resellers, who now operate 24/7 without needing night shifts.

Consistency and Accessibility: The New Norm

With virtual streamers, Xu Fuji maintains a consistent brand image and constant customer engagement. This level of accessibility and reliability has been a game-changer for the brand to stay relevant in the live commerce landscape.

Attracting and Retaining Customers for Sustainable Growth

The partnership between Huawei Cloud MetaStudio and Xu Fuji has been a smorgasbord of wins – not just pain points addressed, but also business opportunities uncovered. With new avenues for customer acquisition and retention, the brand is now better positioned for tastier treats and sustainable growth.

The Future of Live Commerce: A Virtual Frontier

As the world continues to embrace digital innovation, the role of virtual streamers in live commerce is set to expand. For Xu Fuji, this means exploring new ways to enhance the customer experience and drive sales through online interactions. The brand is well-equipped to navigate the endless possibilities of this exciting frontier.

The Human Touch in a Virtual World

While the introduction of virtual streamers has revolutionized Xu Fuji's live commerce strategy, the brand remains committed to maintaining the human touch that has been the cornerstone of its success. The combination of virtual technology and human warmth creates a unique blend that resonates with customers and fosters a sense of community.

The Role of AI and Machine Learning

What makes virtual streamers as addictive as finger food? AI and machine learning enable them to learn from customer interactions and improve over time, providing a more personalized and engaging experience for viewers. As AI continues to advance, virtual streamers will only get better, and so will live commerce.

Unlocking Infinite Possibilities Ahead

The story of Xu Fuji's collaboration with Huawei Cloud MetaStudio is an appetizing example of how traditional brands leverage tech to innovate and grow. The introduction of virtual streamers has not only solved the challenges of live commerce but also paved the way for a new era of customer engagement and brand consistency. As Xu Fuji continues to push the boundaries of what's possible in the snack industry, the world watches with anticipation for what's next in the digital revolution.