- Contact Sales
- +852-800-931-122
About Zhou Hei Ya
Zhou Hei Ya International, founded in Wuhan, Hubei Province, is a Chinese fast-food chain, famous for its spicy braised duck. The company has expanded aggressively and is eager to further promote its brand image, especially among young customers. The company has grown its e-commerce business, in an effort to raise its sales, and as a result, has experienced rapid development. To keep up with the fast growth, Zhou Hei Ya has sought to improve its IT infrastructure and strengthen its big-data analytics capabilities.
Challenges
As a bellwether in the Chinese leisure food retail industry, Zhou Hei Ya is witnessing fast growth through online sales, and has even formulated a new sales model that integrates "take-out + theme stores + unmanned stores". More and more stores have opened to fully cover the Chinese market.
The company has found it difficult to interact efficiently with customers during their robust business development, and has sought to overcome these challenges through various methods, such as allowing members to pay for online orders with stored-value cards purchased offline, streamlining online and store marketing, and effectively creating user profiles from information collected through multiple channels.
In addition, Zhou Hei Ya has many direct-sale stores scattered throughout tier-1 cities in China. The supply chain management system and the customer management system for these branch stores must connect to that of headquarters. Therefore, Zhou Hei Ya has had to build data centers in multiple regions and connect them to headquarters, a multi-level hierarchical structure that keeps IT costs high.
Solution
After in-depth discussions with Zhou Hei Ya, HUAWEI CLOUD created a dedicated SAP security solution that ensures consistently high system security and performance for the company. The hardware was further developed to optimize performance to ensure that the SAP HANA in-memory database continue to provide excellent performance on the public cloud. Huawei's best practices, standard processes, and latest tools also equip Zhou Hei Ya to migrate its development and testing system to the cloud in the shortest possible time. Zhou Hei Ya also built an intelligent and efficient SAP development platform, member management system, and customer service system through HUAWEI CLOUD. Large-capacity, high-performance VMs were provided in anticipation of future business growth. Remarkably, the IO performance of the HUAWEI CLOUD SAP solution is 4-5 times that required for SAP certification.
Benefits
By leveraging cost-effective, scalable cloud services, Zhou Hei Ya is able to quickly develop systems that meet their fast business development requirements. For example, the newly built member management system and customer service system on the cloud allow Zhou Hei Ya to manage its member base, and customer requests in a centralized manner. Additionally, centralized management of sales and marketing data allows the company to streamline online and offline marketing, for a highly-efficient allocation of resources. These unparalleled big data analysis capabilities help create clear customer profiles, assisting Zhou Hei Ya in developing products that meet customer needs, and embracing all available opportunities in the next stage of the company’s growth.
