Operated from 2010, XRender is focusing on the R&D and application of 3D visual computing cloud technology. Taking "Create an ecosphere of the visual industry and bring infinite possibilities for creation with cloud computing" as its mission, XRender is dedicated to providing cloud rendering service for 3D content production industries such as animation, VFX, industry design, interior design, AR/VR and so on.

IsWhere

Founded in 2015, IsWhere is the world's first digital marketing platform that allows any Tourism Board and all Merchants to launch self-service digital marketing campaigns to reach their targeted consumers. IsWhere supports multiple languages and new services designed for the retail industry across all sectors, including food, shopping, retail, attractions, and hotels. Location-based marketing in IsWhere allows merchants to update information and promotions directed to customers near the business vicinity. The integration of HUAWEI CLOUD's artificial intelligence (AI) engine with IsWhere's platform allows merchants to profile consumer behavior and provide recommendations for food, shops, retail stores, and attractions that are in the vicinity.

Why HUAWEI CLOUD?

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    HUAWEI CLOUD provides a comprehensive ecosystem that includes stable, secure, and reliable cloud services, Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) that will help the global service rollout of IsWhere.

  • The integration of HUAWEI CLOUD's artificial intelligence (AI) engine with IsWhere's platform allows merchants to profile consumer behavior and provide recommendations for food, shops, retail stores, and attractions that are in the vicinity.

  • Through IsWhere's GPS application, merchants can locate customers within a few kilometers from their stores and communicate with these customers 24/7 using real-time machine translation on HUAWEI CLOUD.

  • With the help of Auto Scaling (AS), IsWhere is able to adjust its bandwidth to ensure that the backend computing performance is sufficient for their website and application.

Challenges

It was challenging for IsWhere to find out the right industries and regions to expand its business, and to obtain strong support from local Tourism Board and global cloud vendors. To build a competitive digital marketing platform, IsWhere needed strong global technical support and advanced cloud and AI technologies.

Solutions

HUAWEI CLOUD helps IsWhere to be well prepared for any traffic surge for their upcoming projects.

IsWhere used HUAWEI CLOUD AI to enhance compute performance; used AS to scale resources and quickly respond to service request fluctuations; and used CDN to provide sufficient bandwidth during traffic surges by helping to speed up website response, ensures content availability, and removes network traffic bottlenecks.

Benefits

HUAWEI CLOUD enabled IsWhere to scale globally and focus on their key value-added services without worrying about backend technologies or infrastructure. IsWhere's rollout speed was doubled, cost was reduced by 20%, and go-to-market was faster.