Bluebird Group

Bluebird Group

Founded in 1972, Bluebird Group has transformed into one of Indonesia's largest and most trusted mobility companies.

With operations in 20 cities, the company manages a fleet of approximately 24,500 vehicles and employs around 26,000 professional drivers for regular and executive taxis, car & bus rental, and intercity shuttle services to millions of passengers nationwide. With over 800,000 active users on its digital platforms, Bluebird continues to combine scale, service quality, and innovation to lead the market. The company also pioneered Indonesia' first electric taxi fleet, underscoring its commitment to sustainable mobility and modern transportation solutions. 

Founded in 1972, Bluebird Group has transformed into one of Indonesia's largest and most trusted mobility companies.

With operations in 20 cities, the company manages a fleet of approximately 24,500 vehicles and employs around 26,000 professional drivers for regular and executive taxis, car & bus rental, and intercity shuttle services to millions of passengers nationwide. With over 800,000 active users on its digital platforms, Bluebird continues to combine scale, service quality, and innovation to lead the market. The company also pioneered Indonesia' first electric taxi fleet, underscoring its commitment to sustainable mobility and modern transportation solutions. 

Challenges

Challenges

1. Requirement for Balanced Performance and Expenditure

As the workloads directly impacted end-user services, the customer required an infrastructure solution that could lower operational spending while maintaining or improving system responsiveness, stability, and service quality.

2. Need for Technology Stack Flexibility

The customer aimed to eliminate dependency on proprietary cloud services and adopt open-source or cloud-native alternatives to enable greater portability, maintainability, and vendor neutrality.

3. Time-Sensitive Migration Timeline

With increasing costs and contractual deadlines approaching, the migration needed to be executed within a compressed timeline, requiring careful coordination to meet both technical and business expectations.

4. Strict Downtime Constraints

Given the real-time nature of the customer’s operations, downtime during migration had to be kept to an absolute minimum to avoid disruption to end-user services and business continuity.

5. Unstructured Project and Resource Governance

Several applications were hosted within a single project environment, leading to challenges in resource isolation, operational clarity, and cost accountability across business units.

Why Huawei Cloud?

Why Huawei Cloud?

Solutions

Solutions

Huawei Cloud delivered a secure, high-performance platform designed to meet Bluebird’s operational demands while controlling overall operating spend. The architecture leveraged more than 30 integrated cloud services, spanning compute, storage, networking, database, middleware, security, and operations management.

Key capabilities included:

• Landing Zone: A foundational framework that ensures all applications deployed on Huawei Cloud are scalable, secure, and easy to maintain.

• Scalable compute and storage with ECS, CCE, EVS, SFS, OBS, and CBR for flexible workload deployment and data protection.

• Enterprise-grade databases with RDS for MySQL/PostgreSQL, DDS, and DCS to ensure high availability and performance.

• Open-source messaging with DMS for RabbitMQ and Kafka to replace proprietary queuing systems.

• Comprehensive security stack including WAF, Anti-DDoS, CFW, DBSS, DEW, and HSS for full-stack protection.

This comprehensive design ensured minimal downtime, optimized performance, and a future-ready, open architecture aligned with Bluebird’s digital transformation roadmap.

Customer Benefits

Customer Benefits

Reduced Operational Spending

Through precise resource allocation, well-structured architecture, and flexible pricing models, the customer successfully lowered ongoing cloud expenses while sustaining high service quality and performance

Enhanced Performance and Reliability

Migration resulted in measurable latency improvements:

• Fleetlist response time reduced and reached 40% faster.

• Partner order processing latency reduced and reached 50% faster.

Operational Flexibility and Scalability

Transition from proprietary queuing systems to open-source RabbitMQ, enabling easier integration, scalability, and vendor independence

Improved Security, Compliance, and Resilience

Robust multi-layer security safeguards business-critical applications and data, while Disaster Recovery (DRC) capabilities strengthen business continuity.