Customer Background
CHANGAN Automobile,as a leading Chinese car manufacturer, is one of the four major Chinese automobile groups with 40 years of car manufacturing experience, 14 manufacturing bases and 34 plants worldwide, in addition, Changan Automobile has more than 18,000 engineers and technicians from 31 countries around the world.Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units.
Established in 2024, CHANGAN AUTO MEXICO is the regional operating headquarters for Central and South America with vehicle and component import, distribution, and manufacturing capabilities.
Business Challenges
CHANGAN AUTO MEXICO is on a mission to build the vehicles that people want and need and owns the distributorship of all Chang'an Automobile products to Central and South America. By producing efficient, safe, stylish and affordable cars, Changan has won the preference of many satisfied customers and the admiration of happy employees.
In Mexico, Chang`an already built 62 showrooms and will increase this to 100 soon. Meanwhile, the spare parts center has been constructed to serve customers with high efficiency. During the rapid development of Chang'an Mexico, there are some challenges: