- New Media Platform
- Contact Sales
- +852-800-931-122
Customer Background
Phoenix TV is a high quality Chinese language television program for Chinese around the world. It aims to "bring the distance between Chinese people around the world and make their voices heard around the world". Currently, Phoenix TV is rapidly transforming to convergent media. FengShows is the core platform for Phoenix TV to extend from TV to Internet.
FengShows is an important omnimedia strategic transformation product of Phoenix TV. It integrates professional teams of Phoenix TV in the fields of technology, content, operation, and commercialization. The technical, content, operation and commercial teams are located in Shenzhen and Hong Kong. "High-end, high-quality, and in-depth" is the value concept of FengShows and Phoenix TV. They are committed to providing the most influential and valuable high-quality content products and services. FengShows provides users with 24/7 comprehensive, multi-angle, authoritative, and objective news coverage and live broadcast. Users can also enjoy more than 70 channels of Phoenix TV.
Challenges
FengShows is a new media platform developed by Phoenix TV. It provides users with 24/7 comprehensive, multi-angle, authoritative, and objective news coverage and live broadcast. The media platform requires cloud service for comprehensive cooperation, including technical solutions and ecosystems.
Why HUAWEI CLOUD?
- FengShows app is released on Huawei mobile app market to attract traffic through the HUAWEI Mobile Services (HMS) ecosystem.
- HUAWEI CLOUD VOD and live TV CDN services help FengShows accelerate the network speed of live TV channels. There is also the possibility of cooperation in video AI and storage in the future.
- Promote cloud through cooperation by introducing marketing planning, offline activities, media asset VOD and live broadcast service requirements to each other.
- Huawei can cooperate with Phoenix TV to plan marketing activities for media assets and the Internet, and expand their leads and channels.
Solutions
- HUAWEI CLOUD live streaming, transcoding (HD low-bit-rate, standard), and CDN
- Video on demand, transcoding (HD, low bit rate, and standard), CDN
- ECS, OBS, BMS, GPU, DB, CCE, BIG DATA
- Media asset AI services
