KG Media_HUAWEI CLOUD

KG Media is one of Indonesia's largest media groups, encompassing 7 publisher networks, over 100 brands, and 6 solution services, including influencer marketing, brand strategy, and digital advertising.

Its extensive digital ecosystem reaches 54% of Indonesia's internet users, with a combined audience of over 40 million across categories like news, entertainment, sports, and lifestyle. Flagship platforms such as Kompas, Tribun Network, and Grid Network provide diverse touchpoints for brands to engage audiences, while its solution services, including StratX, VCBL, and Grid Voice, offer comprehensive strategies for influencer marketing, brand activation, and content.

Challenges

1. Content Delivery Challenges in a Diverse Media Landscape

KG Media’s diverse content, ranging from articles and videos to live streams, needed to be delivered seamlessly across various platforms to a wide audience. Ensuring fast loading times and smooth playback, regardless of device or internet speed, was crucial for user satisfaction.

2. Ensuring Website and Application Reliability Across the Archipelago

Indonesia's diverse geography and varying internet infrastructure presented a challenge in providing a consistent online experience. KG Media needed a solution to overcome these limitations and ensure reliable access, especially for users in areas with limited bandwidth.

3. Meeting the Demand for High-Quality Streaming in a Competitive Market

With rising expectations for online video, KG Media needed to deliver high-quality streaming with smooth playback and high resolution, even during peak traffic. This was crucial for staying competitive and meeting audience demands.

Why Huawei Cloud?

High-Performing and Cost-Effective CDN Solution

Huawei Cloud's Content Delivery Network (CDN) offered KG Media a high-performance and reliable solution for delivering its diverse content. Importantly, it provided this at a competitive price point, optimizing cost-efficiency.

Enhanced Security to Protect Valuable Content

Recognizing the significant risks of unauthorized access and piracy, KG Media chose Huawei Cloud CDN for its robust security features. These features effectively protect their valuable content and intellectual property.

Reliable Performance with Guaranteed Service Levels

Consistent content delivery quality is essential for maintaining a strong brand reputation. Huawei Cloud CDN offered Service Level Agreements (SLAs) that guarantee reliable performance, helping KG Media build and maintain trust with its audience.

Content Delivery Network (CDN)

Huawei Cloud CDN: Accelerating Content Delivery and Enhancing User Experience

More than just speeding up website response, Huawei Cloud CDN empowers KG Media to deliver its diverse content portfolio with lightning-fast speeds and unwavering reliability. By leveraging a globally distributed network of servers, Huawei Cloud CDN ensures that users across Indonesia and beyond can access KG Media's content seamlessly, without buffering or delays. This translates to an enhanced user experience and increased engagement across all platforms.

Huawei Cloud Services Used

Content Delivery Network (CDN)

Object Storage Service (OBS)

Huawei Cloud OBS: Optimizing Storage and Streamlining Operations for Greater Efficiency

KG Media leverages Huawei Cloud's Object Storage Service (OBS) to manage its vast library of media assets with optimal efficiency. OBS provides scalable and cost-effective storage, allowing KG Media to seamlessly store, manage, and deliver its diverse content, from articles and images to videos and live streams. This not only optimizes costs but also frees up valuable time and resources, enabling KG Media to focus on what it does best: creating and delivering high-quality content.

Huawei Cloud Services Used

Object Storage Service (OBS)

Customer Benefits

Uninterrupted Access for Everyone in Indonesia

Huawei Cloud CDN ensures KG Media's content reaches every corner of the archipelago quickly and reliably.

Secure Content Security

Huawei Cloud CDN safeguards KG Media's valuable content from piracy and unauthorized access.

Doing More with Less

Huawei Cloud CDN and OBS help KG Media optimize costs and streamline operations, freeing up resources for content creation.

Always-on Reliability for an Always-on Audience

Huawei Cloud CDN guarantees consistent performance, ensuring uninterrupted access to KG Media's content even during peak traffic.