Exploring New Value in E-Commerce

Mengxiang Group is one of the "Four Tigers of Shanghai's New Online Economy". The company focuses on community e-commerce and runs businesses such as an online shopping platform, e-commerce infrastructure, and a learning platform for online storekeepers. Unlike a conventional B2C e-commerce business, Mengxiang Group uses a S2B2C model. The company's platform accommodates brand merchants and storekeepers that sell hundreds of millions of commodities of products from over 10,000 brands to end consumers through private marketing channels. Currently, there are over 2 million storekeepers on the platform, and the transaction volume per month is CNY1 billion.

How to achieve efficient analysis of real-time behavior data to match products with customers was still a problem. As Mengxiang Group's businesses grew, they started to need a scalable high-performance database to deal with the traffic bursts during promotions. The high-cost, multi-copy Hadoop architecture they had had needed to be improved to relieve O&M pressure from large data volumes. They needed open APIs for independent and flexible development.

Increasing real-time analysis proportion

One copy of data supports offline analysis, real-time analysis, and interactive query. The proportion of real-time analysis increases from less than 5% to 50%.

Stable workloads after migration

Mengxiang Group migrated its big data system to a Huawei Cloud FusionInsight intelligent data lake. Cloud-native fully hosted serverless services and RDS read/write splitting now allow MengXiang Group to elastically scale in seconds.

Lower cost

The decoupled storage and compute architecture and other cloud database capabilities such as self-recovery, self-optimization, self-O&M, and self-protection reduce the TCO by 30%.

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The future continues to be bright thanks to our partnership with Huawei Cloud. Huawei Cloud services are available around the world as we expand our shores. Huawei Cloud AI services help us reshape the shopping experience and stay innovative.

Leng Jing, CEO of Mengxiang Group

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