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      myco x Huawei Cloud MetaStudio and Media Live

      myco x Huawei Cloud MetaStudio and Media Live

      New heights of content creation and Live Streaming powered by Virtual Avatar and Media Live

      New heights of content creation and Live Streaming powered by Virtual Avatar and Media Live

      Contact Us

      About myco

      About myco

      myco, an innovation pioneer, prioritizes user engagement with technological advancements, rapidly building and expanding its presence in strategic markets such as UAE, KSA, Pakistan, North America and Egypt.


      The myco platform has over 27 million registered users from across the globe, 2,000+ leading content creator channels, and more than 1 million user-generated videos, as well as being a leader in sports live streaming, having streamed global tournaments such as the ICC Cricket World Cup, English Premiere League, PSA Squash tournaments and more, in addition to a collection of original film productions (MyOriginals) and premium exclusive content.

      Challenges

      Challenges

      myco needed a smart, scalable solution to enhance its video production, content generation, and distribution capabilities, that could effectively deliver engaging content, ensure seamless delivery across platforms, sharpen its competitive edge, and support sustained growth in an ever-evolving market.

      myco needed a smart, scalable solution to enhance its video production, content generation, and distribution capabilities, that could effectively deliver engaging content, ensure seamless delivery across platforms, sharpen its competitive edge, and support sustained growth in an ever-evolving market.

      Continuous High-Quality Video Content Production

      Drive viewer engagement with ongoing fresh, trend-focused content while delivering a consistent and premium brand experience across their platforms.

      Scalable and Efficient Production Workflow

      Creating high-quality content on a large scale is resource-intensive, requiring an optimized process and tools to deliver the desired speed, efficiency, and flexibility.

      Delivering High-Quality, Low-Latency Streaming Across All Platforms

      Keeping latency low and ensuring consistent performance during peak demand and live events.

      Maximizing Content Monetization While Managing Complex, Multi-Format Workflows

      Running live channels, inserting targeted ads, and securing high-value assets, all while reducing operational complexity and cost.

      Continuous High-Quality Video Content Production

      Drive viewer engagement with ongoing fresh, trend-focused content while delivering a consistent and premium brand experience across their platforms.

      Scalable and Efficient Production Workflow

      Creating high-quality content on a large scale is resource-intensive, requiring an optimized process and tools to deliver the desired speed, efficiency, and flexibility.

      Delivering High-Quality, Low-Latency Streaming Across All Platforms

      Keeping latency low and ensuring consistent performance during peak demand and live events.

      Maximizing Content Monetization While Managing Complex, Multi-Format Workflows

      Running live channels, inserting targeted ads, and securing high-value assets, all while reducing operational complexity and cost.

      Solutions

      Solutions

      In the content production phase, content creators face increasing pressure to produce large volumes of engaging, personalized, and high-quality video efficiently, often with limited time and resources. Huawei Cloud MetaStudio addresses these challenges by enabling intelligent, automated content generation at scale, while maintaining creative flexibility and production consistency.


      Huawei Cloud MetaStudio is an advanced one-stop content generation platform with powerful AI-driven features and robust infrastructure. It addresses the needs of the streaming and digital content industry. Its solutions meet demands for scalability, efficiency, and innovation, including the creation, customization, and deployment of realistic virtual avatars. MetaStudio guarantees video quality consistency regardless of the volume of content produced, eliminating concerns about fluctuating production quality.

      In the content production phase, content creators face increasing pressure to produce large volumes of engaging, personalized, and high-quality video efficiently, often with limited time and resources. Huawei Cloud MetaStudio addresses these challenges by enabling intelligent, automated content generation at scale, while maintaining creative flexibility and production consistency.


      Huawei Cloud MetaStudio is an advanced one-stop content generation platform with powerful AI-driven features and robust infrastructure. It addresses the needs of the streaming and digital content industry. Its solutions meet demands for scalability, efficiency, and innovation, including the creation, customization, and deployment of realistic virtual avatars. MetaStudio guarantees video quality consistency regardless of the volume of content produced, eliminating concerns about fluctuating production quality.

      Huawei Cloud Virtual Human

      Huawei Cloud Virtual Human

      Powered by the digital content production pipeline MetaStudio

      (Powered by Metastudio Pipeline)

      1) Model Creation

      · Record a 5-minute video

      · Record a 10-minute audio

      · Upload to MetaStudio

      2) Model Training/Fine-Tuning

      · Model generation on MetaStudio

      · Voice cloning on MetaStudio

      3) Text/Speech-Based Intelligent Control

      · Provide scene text

      · Select a background image/video

      4) Video Compositing and Distribution

      · Download video from the platform

      1) Model Creation

      · Record a 5-minute video

      · Record a 10-minute audio

      · Upload to MetaStudio

      2) Model Training/Fine-Tuning

      · Model generation on MetaStudio

      · Voice cloning on MetaStudio

      3) Text/Speech-Based Intelligent Control

      · Provide scene text

      · Select a background image/video

      4) Video Compositing and Distribution

      · Download video from the platform

      Production Efficiency Boost

      · Automation eliminates the need for complex video shooting, editing, and human actors.

      · Virtual avatars require only one-off training, making ongoing content production using the same avatar highly cost-efficient.

      · With instant text-to-video conversion, input scripts can be used to generate videos.

      High Scalability and Flexibility

      · Virtual avatars are available 24/7, working around the clock without any scheduling constraints.

      · Content production at any time meets huge demand and maintains flexibility.

      · Translation into 20+ major languages enables content to reach a wider audience in more regions.

      AI-Driven Realism

      MetaStudio enables the production of lifelike virtual avatars and video content, with industry-leading features for realism, including:

      · Natural eye contact correction, hyper-realistic facial expressions, and lip sync accuracy of > 95% in Arabic

      · Voice cloning with similarity of > 90% to the original voice, reproducing emotion-based voices

      Production Efficiency Boost

      · Automation eliminates the need for complex video shooting, editing, and human actors.

      · Virtual avatars require only one-off training, making ongoing content production using the same avatar highly cost-efficient.

      · With instant text-to-video conversion, input scripts can be used to generate videos.

      High Scalability and Flexibility

      · Virtual avatars are available 24/7, working around the clock without any scheduling constraints.

      · Content production at any time meets huge demand and maintains flexibility.

      · Translation into 20+ major languages enables content to reach a wider audience in more regions.

      AI-Driven Realism

      MetaStudio enables the production of lifelike virtual avatars and video content, with industry-leading features for realism, including:

      · Natural eye contact correction, hyper-realistic facial expressions, and lip sync accuracy of > 95% in Arabic

      · Voice cloning with similarity of > 90% to the original voice, reproducing emotion-based voices

      Once high-quality content is produced, distributing it efficiently and reliably at scale becomes critical to maximizing reach and viewer engagement. This requires a stable, high-performance streaming infrastructure that can handle diverse formats, fluctuating traffic, and global delivery demands.


      Huawei Cloud Media Live ensures stable broadcast-grade streaming for the industry's leading PGC players, around the clock with zero interruptions. Powered by the abundant compute resources of Huawei Cloud AZs worldwide and Huawei's years of audio/video expertise, Media Live helps TV stations and OTT platforms confidently deliver media content to their global audiences with unparalleled clarity and performance.

      Once high-quality content is produced, distributing it efficiently and reliably at scale becomes critical to maximizing reach and viewer engagement. This requires a stable, high-performance streaming infrastructure that can handle diverse formats, fluctuating traffic, and global delivery demands.


      Huawei Cloud Media Live ensures stable broadcast-grade streaming for the industry's leading PGC players, around the clock with zero interruptions. Powered by the abundant compute resources of Huawei Cloud AZs worldwide and Huawei's years of audio/video expertise, Media Live helps TV stations and OTT platforms confidently deliver media content to their global audiences with unparalleled clarity and performance.

      Huawei Cloud Media Live

      Huawei Cloud Media Live

      Terms & Conditions
      OK

      Comprehensive Encoding and Delivery

      · Offers broad compatibility with mainstream video streaming protocols including RTMP, SRT, HLS, and FLV.

      · Supports advanced H.264/H.265 transcoding, allowing for flexible adjustments in resolution, bitrate, and frame rate to optimize video quality and delivery across various platforms.

      Enhanced Viewing Experiences and Monetization

      · Provides real-time packaging for multi-protocol livestreams, enabling features like catch-up TV and time-shifted viewing for greater audience flexibility.

      · Supports live-to-VOD capture, preserving event highlights for permanent access and multi-channel distribution.

      · For monetization, it facilitates seamless pre-roll and mid-roll linear server-side ad insertion (SSAI), delivering targeted ads with low latency.

      Robust Content Protection and Monitoring

      · High-value media assets are safeguarded through compatibility with leading DRM systems such as FairPlay, Widevine, PlayReady, and Multi-DRM.

      · The solution includes robust monitoring capabilities, providing minute-by-minute and channel-specific statistics on input stream quality and downstream performance.

      Comprehensive Encoding and Delivery

      · Offers broad compatibility with mainstream video streaming protocols including RTMP, SRT, HLS, and FLV.

      · Supports advanced H.264/H.265 transcoding, allowing for flexible adjustments in resolution, bitrate, and frame rate to optimize video quality and delivery across various platforms.

      Enhanced Viewing Experiences and Monetization

      · Provides real-time packaging for multi-protocol livestreams, enabling features like catch-up TV and time-shifted viewing for greater audience flexibility.

      · Supports live-to-VOD capture, preserving event highlights for permanent access and multi-channel distribution.

      · For monetization, it facilitates seamless pre-roll and mid-roll linear server-side ad insertion (SSAI), delivering targeted ads with low latency.

      Robust Content Protection and Monitoring

      · High-value media assets are safeguarded through compatibility with leading DRM systems such as FairPlay, Widevine, PlayReady, and Multi-DRM.

      · The solution includes robust monitoring capabilities, providing minute-by-minute and channel-specific statistics on input stream quality and downstream performance.

      myco Benefits

      Generating a lifelike virtual avatar of their co-founder enables myco to easily create a pipeline of interactive AI-powered shows with personalized insights and interaction, using the avatar as a host. MetaStudio helps myco address challenges for its video content creation and generation, bringing distinctive and compelling content to life with speed and efficiency.

      myco Benefits

      Generating a lifelike virtual avatar of their co-founder enables myco to easily create a pipeline of interactive AI-powered shows with personalized insights and interaction, using the avatar as a host. MetaStudio helps myco address challenges for its video content creation and generation, bringing distinctive and compelling content to life with speed and efficiency.

      Enhanced Video Production and Generation Workflow
      · High-quality video production and generation that used to take hours is now completed in just 10 minutes.
      · Manual workload required for video production and generation has been slashed by 80%.

      Huawei Media Live delivers a superior viewing experience with high-quality, low-latency streaming across diverse platforms, offering flexible consumption options like catch-up TV. In deployments with customers like myco, the platform has demonstrated a freeze rate of less than 0.5%, first frame delay under 1.5 seconds, and Media Live service availability > 99.9% setting a new benchmark in end-to-end streaming performance.

      Customer Benefits

      Huawei Media Live delivers a superior viewing experience with high-quality, low-latency streaming across diverse platforms, offering flexible consumption options like catch-up TV. In deployments with customers like myco, the platform has demonstrated a freeze rate of less than 0.5%, first frame delay under 1.5 seconds, and Media Live service availability > 99.9% setting a new benchmark in end-to-end streaming performance.

      To support real-time operational agility, Huawei Media Live enables manual switching to slate streams directly from the console—allowing myco to seamlessly switch to a backup stream during live match interruptions. Additionally, with the watermarking feature, myco can define and apply custom watermark templates via the console for secure and brand-consistent broadcasting.

      Beyond advanced content management through live-to-VOD conversion, targeted ad insertion, and DRM protection, myco benefits from the platform’s high reliability, elastic scalability, and end-to-end monitoring. Its cloud-native architecture also optimizes infrastructure costs—enabling myco to scale quickly without compromising quality or control.


      myco successfully used Media Live for a recent sports event, for which it secured exclusive MENA broadcasting rights. The solution handled over 250 Gbps+ of peak traffic, ensuring smooth, high-quality streaming for a massive audience. To guarantee uninterrupted experiences, Huawei Cloud provided special assurance services, including real-time monitoring during live matches.


      Huawei Cloud also assigned dedicated technical experts who guided myco from the initial proof of concept (POC) through to production. These experts conducted sessions on platform setup and best practices, meticulously reviewing configurations and executing test scenarios to identify the optimal setup. Regular drills were also conducted, ensuring myco was well-prepared and confident at every stage.

      Beyond advanced content management through live-to-VOD conversion, targeted ad insertion, and DRM protection, myco benefits from the platform’s high reliability, elastic scalability, and end-to-end monitoring. Its cloud-native architecture also optimizes infrastructure costs—enabling myco to scale quickly without compromising quality or control.


      myco successfully used MediaLive for a recent sports event, for which it secured exclusive MENA broadcasting rights. The solution handled over 250 Gbps+ of peak traffic, ensuring smooth, high-quality streaming for a massive audience. To guarantee uninterrupted experiences, Huawei Cloud provided special assurance services, including real-time monitoring during live matches.


      Huawei Cloud also assigned dedicated technical experts who guided myco from the initial proof of concept (POC) through to production. These experts conducted sessions on platform setup and best practices, meticulously reviewing configurations and executing test scenarios to identify the optimal setup. Regular drills were also conducted, ensuring myco was well-prepared and confident at every stage.

      myco, an innovation pioneer, prioritizes user engagement with technological advancements, rapidly building and expanding its presence in strategic markets such as UAE, KSA, Pakistan, North America and Egypt.

      Products

      Products

      MetaStudio

      This digital content production pipeline offers virtual human model training and video production to foster physical-virtual integration across industries

      More

      Content Delivery Network (CDN)

      This distributed cache acceleration service is fast, secure, and reliable for a better user experience

      More

      Live

      Secure and reliable livestreaming with smooth HD

      More

      Video on Demand (VOD)

      A one-stop media service that facilitates video uploads, media asset management & processing, and accelerates content distribution

      More
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