Industry Trends

Video Industry Trends
Video Industry Trends

Network transmission, computing capabilities, client support, and video experiences continue to benefit from technological advancements, with Huawei’s cloud services at the forefront. Servicing a total of 565 million network users for video applications in China by June 2017, Huawei continues to refine its proprietary cloud video services, including content production, operations management, and publishing. As the most feasible and resource-effective video content delivery mode, public cloud services provide:

Business Challenges

Business Challenges

  • Frame Freezing

    Since video streaming involves multiple parties, from live TV sources to the CDN and then to the audience, frame freezing is a possibility during video playback. Here, the key challenge is in improving the video viewing experience by tackling high concurrency in live TV sources, multi-CDN dynamic routing, and unstable streaming to the audience.
    Since video streaming involves multiple parties, from live TV sources to the CDN and then to the audience, frame freezing is a possibility during video playback. Here, the key challenge is in improving the video viewing experience by tackling high concurrency in live TV sources, multi-CDN dynamic routing, and unstable streaming to the audience.
  • Delays in Live Broadcast

    Since the live broadcast process involves a series of software and hardware devices, including streaming, network, and video consumption devices as well as live broadcast software codecs, small delays are seen to be acceptable. However, delays that are too large can cause interaction and calling synchronization errors, adversely affecting user experience.
    Since the live broadcast process involves a series of software and hardware devices, including streaming, network, and video consumption devices as well as live broadcast software codecs, small delays are seen to be acceptable. However, delays that are too large can cause interaction and calling synchronization errors, adversely affecting user experience.
  • Serious Video Leeching

    Video leeching is an ethical, legal, and economic issue, as it infringes intellectual property rights and results in extra CDN traffic fees.
    Video leeching is an ethical, legal, and economic issue, as it infringes intellectual property rights and results in extra CDN traffic fees.
  • High Broadcast Traffic

    The use of high definition and 4K photography devices has further propelled demand for high-quality video viewing experiences, increasing pressure on network traffic and leading to higher traffic fees, often accounting for 3/4 of video broadcast costs.
    The use of high definition and 4K photography devices has further propelled demand for high-quality video viewing experiences, increasing pressure on network traffic and leading to higher traffic fees, often accounting for 3/4 of video broadcast costs.

Typical Scenarios

  • Online Live Broadcast

  • Online Video on Demand

  • Online Video Transcoding

Online Live Broadcast

Professional Internet live broadcast services for various scenarios such as summits, forums, exhibitions, and training sessions, covering public sector, education, new retail, finance, tourism, automotive, and other industries. Encompasses live broadcast processing - cloud-based video switching, stream splitting, and multi-camera setup - and other services - conversion from live broadcast to video on demand within seconds, Catch-up TV, and data analysis.


Live Video Collection
Enables live video collection on cameras, mobile phones, drones, encoders, 4G backpacks, and other signal sources.


Live Video Processing
Uses live video processing services such as transcoding, Catch-up TV, cloud-based video switching, stream splitting, and cloud NVOD.


Live Video Delivery
Delivers smooth playback over the entire network, covering web, iOS, and Android platforms and devices.


Live Interaction
Provides multiple interaction modes such as image- and text-based hosting, commenting, bonus package rewards, and highlights to make the video viewing experience more engaging.


Related Services

Online Video on Demand

One-stop audio and video on-demand (VOD) solution consisting of audio and video collection, editing, upload, automatic transcoding, media resource management, delivery acceleration, and video playback. Huawei cloud scalable storage, high-quality video transcoding, and stable content delivery help enterprises and developers quickly build secure, elastic, and high-availability VOD platforms and applications.


Video Upload
Uploads content in various formats, using a console, an API, or an SDK.


Video Management
Manages media assets including content catalogs, tags, types, and attributes.


Video Transcoding
Transcodes videos in different encoding formats using perception-based enhanced techniques that improve image quality and reduce traffic by 30%, with watermarking and corner marking also supported.


VOD APIs/SDKs
Product-level APIs and SDKs for quick access.


Security
Includes security mechanisms such as anti-leeching, HTTPS, and API security tokens.


Data Statistics
Fine-grained service usage query within 90 days to control service usage and evaluate operation effects.


Related Services

Online Video Transcoding

Numerous cloud computing-based transcoding services: multi-format transcoding, watermarking and corner marking, transcoding in one-in and multiple-out mode, and perception-based enhanced encoding that improves image quality and reduces traffic by 30%. The elastic scaling feature, unique to cloud computing services, enhances the capacity of transcoding services to meet specialized business needs.


Rich Encoding Formats

Matrix management of more than 50 audio and video formats, and the customization, manual import, and manual export of the formats.


Powerful Transcoding Functions
Multi-format transcoding, screenshots, watermarking, GIF animation, stitching, corner marking, and other functions for various scenarios.


Dynamic Load Balancing
Maximized throughput of each transcoding node to improve efficiency and reduce costs.


Elastic Cluster Scaling
Dynamic scaling on the transcoding cluster based on service volume proportions.


Intelligent Perception-based Enhancement
Real-time perception-based transcoding enhancement to achieve high image quality, low traffic, and low latency for different networks and devices.


Transcoding APIs/SDKs
Product-level APIs and SDKs for fast connection and seamless integration to implement quick launch of transcoding services.


Related Services

Solution Architectures

Description

The solution includes live broadcast, VOD, and transcoding services, covering video applications for public and private sector enterprises. It helps companies enhance the value of their communications and expand their influence.


Highlights

  • Integrated Solution: Performs video collection, editing, upload, management, and delivery using a console, an API, or an SDK.
  • Live Broadcast Services: Stable, smooth, low-latency, and high-concurrency real-time audio and video services.
  • VOD Services: Media asset management, including uploading, managing, and releasing media assets.
  • Transcoding Services: Supports more than 50 formats, watermarking and corner marking, and transcoding in one-in and multiple-out mode.
  • Perceptual Video Coding: Better image quality but using 30% less traffic
  • APIs/SDKs: Product-level APIs/SDKs for quick access

Recommended Solutions

Recommended Solutions

  • Online Live Broadcast

  • Online Video on Demand

  • Online Video Transcoding