Consumers are the driving force of retail. The foundation of smart retail is the progress of science and technology. The development direction of retail is guided by their interaction – what new products emerge and how they align with consumer demand.
- Technical progress for improved experience and efficient operation
Technologies are applied in various retail scenarios not only to enhance consumer experience, but diversify data collection, supporting data-based operations management. Technology and retail are combined, creating new business modes, such as unattended stores. Technology also plays an important role in the logistics infrastructure construction.
- Digital, omni-channel, and with flexible supply chains
New retail is digital, omni-channel, and has flexible supply chains. Digitalization is the core feature and is also the foundation of omni-channel retailing and supply chains flexibility.
Applies IoT, AI, and big data in retail stores to improve customer experience and sales performance.
Improved Customer Experience
Visitor identification and smart guide
Improved Conversion Rate
Customer flow analysis, facial recognition, VR/AR, smart billboard, and cloud shelf
Lower Operation Cost & Higher Efficiency
Electronic shelf label, smart shelf, self-service checkout, and mobile payment
Builds a unified platform to process and manage front-end and services, supporting retailers and both self-built back-end and third-party e-commerce platforms.
Online to Offline
Based on global data structure, ensures consistently optimal customer experience, order processing, inventory management, distribution and logistics services, and payment processing.
Complete PaaS for the Platform
Provides the Kubernetes container platform, one-stop microservice development management platform, enterprise-level cloud middleware, and high-performance serverless functions.
Huawei's Practical Experience
Builds a standard front-end architecture to quickly build sites globally. The omni-channel platform is built to efficiently process orders and unify delivery and payment processing.
Converges IoT and Wi-Fi, enabling industry digital transformation.
New Revenue Growth Point
Value of integrated offline merchant data increases while user locations form the basis for online marketing. Value of integrated online marketing data is improved by using user behavior data to guide traffic to offline merchants.
Excellent Shopping Experience
Professional network planning ensures mall-wide Wi-Fi coverage and strong network signal, optimizing customer experience. In-store navigation, reverse vehicle search, and personalized advertisements keep customers shopping.
Lower Operation Cost & Higher Efficiency
Electronic shelf labels and automatic update of commodity prices reduce workload by 90%. Smart purchase guides reduce labor costs by 80%.
Provides retailers with comprehensive cloud service support, such as IaaS, PaaS, AI, and big data. Integrates with ISV service platforms to help retailers build omni-channel, smart business forms.
Highly reliable cloud service product framework safeguards services.
High-performance cloud services support rapid service provisioning.
Advanced security protection system.
Smart cloud services enable smart retail.
Supportive to distributed applications based on the microservice architecture.
Applicable Products & Services
Changing Shopping Preferences
With the booming e-commerce, an increasingly small share of customer purchases are at brick-and-mortar stores. Traditional retailers must adopt a new shopping model if they hope to thrive amid fierce competition.
Changing Business Models
Traditional retailers focus on goods and store operations. But, the shift in retail business models changes the relationships between retailers and customers, requiring retailers to adapt accordingly.
Inconsistent Customer Experience
Isolated IT infrastructures and operation teams fail to integrate online and offline customers, members, commodities, inventories, and orders. Online and offline customer experience is inconsistent.
Absent Data Driving
Lacking a unified customer view, traditional retailers cannot identify potential customers and increase cross-selling. Retailers cannot view and analyze real-time operations data.