Business Challenges
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Fragmented channel data, high management cost
Online and offline data are independent of each other, which is not conducive to understanding customer needs. After offline activities, continuous interaction is not possible, and manual data processing in the later period is prone to errors and high management costs.
Online and offline data are independent of each other, which is not conducive to understanding customer needs. After offline activities, continuous interaction is not possible, and manual data processing in the later period is prone to errors and high management costs.
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Lack of closed-loop marketing and sales
Information is asynchronous during leads transfer, affecting the monetization efficiency. It was difficult to trace the source of various channel data and evaluate ROI. Marketing effect data was not available for optimizing marketing strategies.
Information is asynchronous during leads transfer, affecting the monetization efficiency. It was difficult to trace the source of various channel data and evaluate ROI. Marketing effect data was not available for optimizing marketing strategies.
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Imprecise reach, single touch point
The traditional method made it impossible to identify the user lifecycle or offer personalized marketing. One single touch point cannot cover user groups with different behaviors and habits, which seriously affects interaction.
The traditional method made it impossible to identify the user lifecycle or offer personalized marketing. One single touch point cannot cover user groups with different behaviors and habits, which seriously affects interaction.
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Incomplete user profile, lack of user insight
User profiles are incomplete, and companies lack active methods for collecting and analyzing user interactions on multiple platforms. All users are approached using an unvaried method, which seriously affects experience.
User profiles are incomplete, and companies lack active methods for collecting and analyzing user interactions on multiple platforms. All users are approached using an unvaried method, which seriously affects experience.
Recommended Partner
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Dmartech Cloud Service
DmartechForce was established in 2014. As an omni-channel intelligent membership marketing service provider, DmartechForce provides enterprises with marketing services ranging from omni-channel data connection, marketing automation, multi-dimensional data analysis to scenario applications and customized development, helping B2B companies become digitally empowered and grow their business.
