Industry Trends

Industry Trends
Industry Trends

Consumers are the driving force of retail. The foundation of smart retail is the progress of science and technology. The development direction of retail is guided by their interaction – what new products emerge and how they align with consumer demand.

Technical progress for improved experience and efficient operation

Technologies are applied in various retail scenarios not only to enhance consumer experience, but diversify data collection, supporting data-based operations management. Technology and retail are combined, creating new business modes, such as unattended stores. Technology also plays an important role in the logistics infrastructure construction.

Digital, omni-channel, and with flexible supply chains

New retail is digital, omni-channel, and has flexible supply chains. Digitalization is the core feature and is also the foundation of omni-channel retailing and supply chains flexibility.

Solution Advantages

Solution Advantages

  • Neutral

    The principles of not developing industry applications and not monetizing customer data are observed to pursue full cooperation in the open ecosystem.
    Huawei does not touch applications or data, and espouses full cooperation in the open ecosystem.

  • Secure and Reliable

    The comprehensive security protection system provides airtight security. Customer data is never collected and never commercialized without customers' permission.
    The comprehensive security protection system provides airtight security. Customer data is never collected and never commercialized without customers' permission.

  • High Performance

    HUAWEI CLOUD Smart Retail has been verified by hundreds of millions of Consumer Cloud users and online and offline Vmall customers. The ability to handle hundreds of millions of concurrent connections during peak seasons or major promotions is guaranteed.
    HUAWEI CLOUD Smart Retail has been verified by hundreds of millions of Consumer Cloud users and online and offline Vmall customers. The ability to handle hundreds of millions of concurrent connections during peak seasons or major promotions is guaranteed.

  • Intelligent

    With HUAWEI CLOUD, you can upgrade your services with a wide range of smart retail solutions provided by HUAWEI CLOUD based on Enterprise Intelligence (EI).
    With HUAWEI CLOUD, you can upgrade your services with a wide range of smart retail solutions provided by HUAWEI CLOUD based on Enterprise Intelligence (EI).

Typical Scenarios

  • Smart Store

  • Omni-channel Platform

  • Smart Wi-Fi

Smart Store

Smart Store

Applies IoT, AI, and big data in retail stores to improve customer experience and sales performance.

Improved Customer Experience

Visitor identification and smart guide

Improved Conversion Rate

Customer flow analysis, facial recognition, VR/AR, smart billboard, and cloud shelf

Lower Operation Cost & Higher Efficiency

Electronic shelf label, smart shelf, self-service checkout, and mobile payment


Related Services

ECS

OBS

RDS for MySQL

DCS

CDN

Omni-channel Platform

Omni-channel Platform

Builds a unified platform to process and manage front-end and services, supporting retailers and both self-built back-end and third-party e-commerce platforms.

Online to Offline

Based on global data structure, ensures consistently optimal customer experience, order processing, inventory management, distribution and logistics services, and payment processing.

Complete PaaS for the Platform

Provides the Kubernetes container platform, one-stop microservice development management platform, enterprise-level cloud middleware, and high-performance serverless functions.


Huawei's Practical Experience
Builds a standard front-end architecture to quickly build sites globally. The omni-channel platform is built to efficiently process orders and unify delivery and payment processing.

Related Services

ECS

ELB

DCS

RDS for MySQL

OBS

DMS

CCE

CSE

APM

AOM

Smart Wi-Fi

Smart Wi-Fi

Converges IoT and Wi-Fi, enabling industry digital transformation.

New Revenue Growth Point

Value of integrated offline merchant data increases while user locations form the basis for online marketing. Value of integrated online marketing data is improved by using user behavior data to guide traffic to offline merchants.

Excellent Shopping Experience

Professional network planning ensures mall-wide Wi-Fi coverage and strong network signal, optimizing customer experience. In-store navigation, reverse vehicle search, and personalized advertisements keep customers shopping.

Lower Operation Cost & Higher Efficiency

Electronic shelf labels and automatic update of commodity prices reduce workload by 90%. Smart purchase guides reduce labor costs by 80%.

Related Services

DWS

MRS

Solution Architectures

Description

Provides retailers with comprehensive cloud service support, such as IaaS, PaaS, AI, and big data. Integrates with ISV service platforms to help retailers build omni-channel, smart business forms.

Highlights

Highly reliable cloud service product framework safeguards services.

Service neutrality.

High-performance cloud services support rapid service provisioning.

Advanced security protection system.

Smart cloud services enable smart retail.

Supportive to distributed applications based on the microservice architecture.

Applicable Products & Services

ECS

ELB

AS

DCS

RDS for MySQL

OBS

DMS

Anti-DDoS

HSS

DBSS

WAF

DWS

MRS

ImageSearch

CPTS

CCE

CSE

APM

AOM

AOS

Business Challenges

  • Changing Shopping Preferences

    With the booming e-commerce, an increasingly small share of customer purchases are at brick-and-mortar stores. Traditional retailers must adopt a new shopping model if they hope to thrive amid fierce competition.

  • Changing Business Models

    Traditional retailers focus on goods and store operations. But, the shift in retail business models changes the relationships between retailers and customers, requiring retailers to adapt accordingly.

  • Inconsistent Customer Experience

    Isolated IT infrastructures and operation teams fail to integrate online and offline customers, members, commodities, inventories, and orders. Online and offline customer experience is inconsistent.

  • Absent Data Driving

    Lacking a unified customer view, traditional retailers cannot identify potential customers and increase cross-selling. Retailers cannot view and analyze real-time operations data.

Recommended Solutions

E-Commerce
HUAWEI CLOUD provides an end-to-end solution comprising basic and advanced services that help enterprises rapidly roll out e-commerce platforms and manage resources.
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Logistics
HUAWEI CLOUD integrates big data, Internet of Things (IoT), and Artificial Intelligence (AI) technologies to provide competitive logistic solutions that streamline the process from production, transportation, warehousing, and distribution. The solution reduces logistical costs, improves efficiency, and creates sustainable benefits for customers.
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