E-Commerce Solution

HUAWEI CLOUD provides an end-to-end solution comprising basic and advanced services that help enterprises rapidly roll out e-commerce platforms and manage resources.
Solution Advantages
  • Industry-specific Services

    Industry-specific services that help enterprises quickly construct e-commerce platforms.

  • Service Neutrality

    HUAWEI CLOUD's well-defined service boundaries ensure that customer applications and data are not touched.

  • Open Architecture, Easy Migration

    OpenStack architecture enables easy migration of applications without vendor lock-ins.

  • Open Ecosystem

    The open cloud ecosystem ensures mutual benefits for all participants and eliminates dependency on external e-commerce platforms.

Business Challenges
  • Sudden Traffic Surges

    Access traffic can surge hundreds of times during promotions, flash sales, and sweepstakes. As a result, servers become overloaded, system responses are sluggish, and e-commerce platforms may even crash.

  • Poor User Experience

    Massive amounts of static data (including pictures and videos) are processed on a daily basis, and the data is usually stored on servers. Users in different network environments may experience delayed access to such data, resulting in poor user experience.

  • Lack of Proper Data Analysis

    Existing e-commerce platforms and related data analysis tools lack intelligent data analysis capabilities. As a result, it is difficult to make key business decisions based on data output.

  • Compromised Security

    E-commerce enterprises encounter risks in various processes, such as external URL linkup, discount apply, ordering, payment, delivery, and review. The vulnerabilities may come from library hitting and explosion, bonus hunter, scalpers, DDoS attacks, account leakage, and Trojan horse implants.

Typical Scenarios
  • Online Promotions and Flash Sales

  • Static Resource Acceleration

  • Precision Marketing Powered on Big Data Analysis

  • Comprehensive Protection

Online Promotions and Flash Sales

Compute resources can be scaled up or down so that services meet in-the-moment requirements.

  1. Elastic load balancing

    ELB automatically distributes incoming traffic and supports 100 million concurrent connections. ELB features redundancy, ensuring service continuity and reliability even if a node is faulty.

  2. Dynamic expansion

    ECS and RDS feature preset scaling policies to handle traffic surges during large-scale promotions and flash sales, ensuring service stability.

  3. Related Services

    Elastic Cloud Server

    Auto Scaling

    Elastic Load Balance

    Elastic Volume Service

    RDS for MySQL

Static Resource Acceleration

Five-link BGP separates dynamic and static content, delivering a latency-free user experience.

  1. High-quality network

    The five-link BGP eliminates network latency and ensures fast access for users in different network environments. In addition, VPN and Direct Connect facilitate connections between services in the cloud and those in enterprise-owned data centers.

  2. Enhanced user experience

    Massive amounts of static data (including pictures and videos) are processed on a daily basis. The data is typically stored on servers, which is expensive and results in slow access to data. OBS functions as a resource pool to store the data, separates static and dynamic content, and interworks with CDN to improve content loading speed and deliver an enhanced user experience.

  3. Related Services

    Elastic Cloud Server

    Virtual Private Network

    Object Storage Service

    Direct Connect

Precision Marketing Powered on Big Data Analysis

Precision marketing is realized through big data analysis.

  1. Data analysis

    MRS uses Hadoop, Spark, and Hbase to process user data, analyze user behavior patterns, and outputs data that is used for product display, promotion, O&M, and personalized recommendations. This helps enterprises alter marketing strategies to maximize return on investment.

  2. Data storage

    E-commerce enterprises require cost-effective and easily manageable storage for massive amounts of data. OBS allows enterprises to easily manage and store up to 5 TB data on a pay-per-use basis.

  3. Related Services

    MapReduce Service

    Object Storage Service

Comprehensive Protection

A fully vetted security architecture protects applications and data.

  1. Anti-DDoS

    Professional anti-DDoS devices defend network applications against DDoS attacks, such as CC, SYN flood, and UDP flood.

  2. VSS

    VSS periodically detects vulnerabilities in cloud servers and notifies personnel to address risks in time.

  3. WAF

    WAF detects exceptions in HTTP requests and prevents web page tampering, information leaks, and malicious attacks, including SQL injection, cross-site scripting (XSS), Trojan horses, and vulnerability-based intrusions.

  4. Related Services

    Vulnerability Scan Service

    Anti-DDoS

    Web Application Firewall

Solution Architectures

Architecture

Provides a one-stop solution that allows customers of all sizes to deploy their services rapidly while keeping costs down. The solution is elastic, reliable, and secure, making it easy for customers to deal with promotions, sweepstakes, and hot sale events all while maintaining rapid response as access requests increase.

Advantages

  • Service neutrality
  • Reduced TCO for e-commerce platforms
  • Enhanced user experience
  • Pleasant shopping experience
  • Precise operating system
  • Comprehensive protection
Recommended Services
  • RDS for MySQL
    RDS can work in active/standby mode and supports the MySQL, SQL Server, and PostgreSQL database profiles. With RDS, users can obtain cost-efficient, high-performance, easy-to-use, reliable database services.
  • Distributed Message Service
    During peak shopping days, information about orders can be stored as messages in queues first and then read from queues and processed for shipment and delivery separately over e-commerce sites.
  • Distributed Database Middleware
    Distributed Database Middleware (DDM) supports database and table partitioning. It interconnects with multiple RDSs in the backend to provide unified data access, solving limited capacity and performance issues for large-sized e-commerce enterprises employing distributed database deployment.
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