E-Commerce AR Solution

Huawei provides one-stop e-commerce augmented reality (AR) solution with basic HUAWEI CLOUD services and advanced AR technologies such as simultaneous localization and mapping (SLAM) and large-scale precise image identification. This solution integrates clouds with devices into a closed loop, improving user experience of e-Commerce platforms.
Business Challenges
  • Zero-Experience E-Commerce

    In traditional online shopping mode, customers can obtain only limited commodity information through texts, images, or videos. Customers want to know more information about a product besides its basic parameters, such as a comprehensive view, try-on results, and even detailed function experience.

  • Long Decision-Making Time

    In traditional online shopping mode, customers cannot get a 360°panoramic view of the commodity, including materials and workmanship. In addition, customers are lack of interaction with the commodity and are therefore hesitant to place orders, resulting in low conversion rate and retention rate.

  • High Refund Rate

    Offline customers can try and wear products, and try products in real scenarios to clearly understand attributes and properties of the product. However, the experience cannot be offered in traditional online shopping. This is why the refund rate of online shopping is higher than that of offline shopping.

  • Fading Promotion Effect

    E-commerce services involve processing massive amounts of static data (including product pictures and videos), and such data is usually stored on servers, which is time-consuming and costly. During access to e-commerce websites, users in different network environments may experience delayed page access.

Typical Scenarios
  • 360°Interactive Display

  • AR Advertisement Marketing

360°Interactive Display

360°Display and Enhanced User Experience

  1. 360°Display

    Users can not only learn about the basic parameters and specifications of commodities, but also get a 360° panoramic view of the products, materials, and workmanship, obtaining shopping experience similar to that in offline shops. This greatly improves the traditional, one-sided, and mechanical online shopping experience.

  2. Interactive Experience

    AR offers trial wear and play with HD simulation model and dynamic interaction. This increases the sense of reality in virtual clothes fitting, automobile tryout, and furniture placement.

AR Advertisement Marketing

Interesting, Interactive, and Intuitive Scenario-based Marketing

  1. Interactive & Interesting

    AR advertisements are displayed as games or stories to customers. AR advertisements are developed from creative thinking, making virtual reality tangible and allowing participants to freely interact with target content.

  2. Targeted Advertising

    AR advertisements focus on specific products or services and display product features or service processes to customers through AR technologies. Therefore, AR advertisements always attract targeted audience with certain traits.

  3. New Connotation of Advertising

    Traditional advertising is losing appeal at the dawn of a multi-dimensional world. AR defines new connotations of advertisements, so that advertisements are no longer distant from or even oppose to customers. Instead, AR advertisements are fascinating to the audience and generate better promotional effects.

Solution Architectures

Description

The terminal obtains the image target focused by the user, uploads the preprocessed image to the cloud, and implements local identification, tracking, and rendering based on the resources obtained from the cloud. The cloud provides graph set retrieval and universal object recognition functions.

Highlights

  • Real-time and accurate image identification and tracking
  • SLAM
  • 3D AR rendering
  • Efficient AR editor
  • Combination of mobile terminals and clouds
  • Cross-platform cross-terminal support
  • Easy-to-use release and management services
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