Media Convergence

The Media Convergence solution provides agile, one-stop services featuring cloud-network-device integration. The solution is tailored to omnimedia users and provides a high-performance architecture and rich public cloud services.
Solution Advantages
  • Hybrid Media Cloud Architecture

    Supports both public cloud and private cloud architectures. The intelligent hybrid media cloud provides agile, customized, one-stop services.

  • Dedicated Media PaaS

    Provides dedicated media PaaS that supports transcoding, live broadcasting, splitting, speech recognition, and facial recognition as well as interfaces compatible with conventional networks.

  • Rich Media Industry Experience

    Empowers media organizations to build hybrid media cloud platforms to ensure their access to mainstream tools and application systems in the media convergence era.

  • Extensive Media Tool Package

    Offers abundant media production tools, intelligent content management services, and wide distribution networks to build a new, mutually beneficial media ecosystem.

Business Challenges
  • Insufficient Resource Sharing

    Conventional, siloed networks make basic resource sharing impossible. Separate and heterogeneous cloud platforms no longer support file sharing or the sharing of transcoding and technical review capabilities.

  • Complicated Service Process

    Conventional service processes are complicated and unable to adapt adequately. Heavily-loaded processes are not rapid, simple, diverse, or adaptable enough for use on the Internet, which requires intelligent and optimized processes.

  • Lack of Content Awareness

    Media organizations lack the Big Data platforms and tools to effectively associate media content with people, events, or activities, making it difficult for them to utilize their media assets to the fullest.

  • Poor Technological Collaboration

    The conventional network architecture only provides simple production and processing tools, and there is little capacity for collaboration between independent production and broadcasting systems, so service system personnel cannot select their preferred tools.

Typical Scenarios
  • Intelligent Media Cloud Platform

  • Converged News Production

  • Mobile Propagation Matrix

  • Media Asset Content Hosting

  • Operations and Promotion Service

Intelligent Media Cloud Platform

Supports the centralized deployment of business systems at all levels with tiered service management. Terminal application releases are managed to ensure access security. Also provides unified management and scheduling for basic hybrid cloud resources based on the unique omnimedia infrastructure.

  1. Unified Authentication Management

    Supports a two-layer tenant-user authentication system to build a unified authentication center, providing identity authentication services for platforms and SaaS applications with single sign-on enabled.

  2. Unified Resource Management

    Provides unified management for computing, storage, network, and security resources under both the private and public cloud architectures.

  3. Unified Content Management

    Provides distributed management for multi-factor content and enables rapid, migration-free content sharing.

  4. Unified Capability Expansion

    Supports the flexible expansion of transcoding, technical reviewing, live broadcasting, speech recognition, image recognition, and other media capabilities.

  5. Related Services

    Elastic Cloud Server

    Content Delivery Network

    Web Application Firewall

    Elastic Load Balance

    Object Storage Service

    FPGA-accelerated Cloud Server

Converged News Production

Allows users to upload, edit, publish, and manage programs on the cloud. It also leverages the advantages of the Internet and mobile terminals to implement multi-terminal-based news editing, rapid distribution, and collaboration for converged news services.

  1. Internet Aggregation Service

    Supports the automated collection, deletion, and association of information as well as its unified presentation on multiple terminals, ensuring the efficient and accurate provision of news leads.

  2. Tool Set Management Service

    Provides abundant media editing tools to process audio, video, image, and text data in heavily loaded or lightweight cloud scenarios.

  3. Network-wide Media Environment Analysis Service

    Employs the media Big Data analysis platform to analyze and present event times and associative relationships as well as public opinions.

  4. Collaborative Production Management Service

    Offers a collaborative production management platform to enable space and resource management, service invoking, and unified publishing. Its registered tools support collaborative program processing.

  5. Related Services

    Elastic Cloud Server

    Content Delivery Network

    Web Application Firewall

    Elastic Load Balance

    Object Storage Service

    FPGA-accelerated Cloud Server

Mobile Propagation Matrix

Enables the unified scheduling of live IP flow signals; one-click, cross-application, agile content publishing; on-demand use of multiple templates; and intelligent content recommendations based on multi-channel and multi-application matrix management.

  1. Multi-channel Matrix Management

    Harnesses social media to send messages to groups and includes self-publishing tools so that followers can join in the propagation of news; provides clear data statistics for users; and monitors social media messages connecting to the matrix in real time, with one-click push and deletion of news.

  2. Live Interaction Management

    Leverages professional audio/video processing technologies, Huawei's leading cloud computing platform, and CDN networks for the production, playback control, transmission, and display of videos on both conventional and new media channels.

  3. Propagation Influence Analysis

    Supports network-wide collection, processing, and comparison of propagation data for real-time tracing and statistics analysis on content propagation implementation, with reference to the importance of repost media, propagation paths, geographical features, time features, audience reputation, and personas.

  4. Related Services

    Elastic Cloud Server

    Content Delivery Network

    Web Application Firewall

    Elastic Load Balance

    Object Storage Service

    FPGA-accelerated Cloud Server

Media Asset Content Hosting

Provides professional media cloud services which include managing, processing, and publishing audio and video materials, facilitating cross-network, cross-platform, and cross-terminal management of converged media content.

  1. Dynamic Storage and Remote DR

    Provides dynamic high- and low-speed content storage to reduce storage costs; supports elastic capacity expansion for scalable, secure, and reliable storage; and offers automated multi-copy remote disaster recovery (DR) and backup, ensuring that no data will be lost.

  2. Intelligent Content Recognition

    Provides screenshots; transition, facial, image, and speech recognition; intelligent labeling; and other intelligent media services. Supports automated cataloging to comply with media cataloging standards; and associates content with people and events of hot topics on the Internet.

  3. Deep Content Query

    Supports indexing data collection and intelligent cataloging; leverages AI and cloud computing to rapidly extract media content; and supports the accurate querying of massive amounts of content in seconds through intelligent media services such as facial recognition.

  4. Related Services

    Elastic Cloud Server

    Content Delivery Network

    Web Application Firewall

    Elastic Load Balance

    Object Storage Service

    FPGA-accelerated Cloud Server

Operations and Promotion Service

Provides professional media cloud services which include managing, processing, and publishing audio and video materials, facilitating cross-network, cross-platform, and cross-terminal management of converged media content.

  1. User Persona Authentication

    Analyzes massive amounts of data to help media organizations understand user preferences and content propagation paths so that they can find their core users, retain old users, and attract new users.

  2. Interaction Service Management

    Provides multiple interactive services including comments, voting, and tip-offs. Integrates and analyzes user interaction information to guide follow-up content production and improve user experience.

  3. Marketing Promotion Service

    Provides apps, HTML5 propagation, and overall service solutions; invites professionals to write and publish advertorials on popular events across multiple channels; harnesses Big Data for intelligent and precise content pushing.

  4. Related Services

    Elastic Cloud Server

    Content Delivery Network

    Web Application Firewall

    Elastic Load Balance

    Object Storage Service

    FPGA-accelerated Cloud Server

Solution Architectures

Description

Supports the centralized deployment of business systems at all levels with tiered service management. Terminal application releases are managed to ensure access security. Also provides unified management and scheduling for basic hybrid cloud resources based on the unique omnimedia infrastructure.

Highlights

  • Unified architecture for private and public clouds
  • Comprehensive capabilities
  • Full business coverage
  • Process customization
  • Inclusive operation ecosystem
  • Highest security level
  • Extensive media industry experience
  • Multidimensional lightweight apps
  • Low O&M costs
Recommended Services
  • Object Storage Migration Service
    Object Storage Migration Service (OMS) securely migrates local data to the public cloud, reducing local O&M costs and improving the efficiency of content sharing. It provides easier and faster data migration in Huawei's private cloud data centers.
  • GPU-accelerated Cloud Server
    GPU-accelerated Cloud Server (GACS) is essential for media processing because it ensures the migration of mission-critical non-linear editing systems to the cloud and supports easy remote editing from anywhere at any time.
  • Database Security Service
    Database Security Service (DBSS) protects the security of data in databases. It also helps discover sensitive hot data in content management scenarios with massive amounts of metadata and label information.
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