Business Challenges

  • Surges in Service Requirements

    Access traffic can surge to hundreds of times the normal level in promotions, sweepstakes, and flash sale events. As a result, servers become overloaded, system response turns sluggish (leading to customer loss), bandwidth is fully occupied, and the entire environment may go down.

  • Poor User Experience

    E-commerce services involve processing massive amounts of static data (including product pictures and videos), and such data is usually stored on servers, which is time-consuming and costly. During access to e-commerce websites, users in different network environments may experience delayed page access.

  • Lack of Data Support in Business Decision-making

    User, commodity, and transaction data cannot be efficiently analyzed due to lack of capability in existing platforms and analysis tools. As a result, investment in e-Commerce is high but the rate of order placement is low.

  • Compromised Security

    E-commerce enterprises encounter risks in various processes, such as external URL linkup, discount apply, ordering, payment, delivery, and review. The vulnerabilities may come from library hitting and explosion, bonus hunter, scalpers, DDoS attacks, account leakage, and Trojan horse implants.

Typical Scenarios

  • Online Promotion and Flash Sale

  • Static Resource Acceleration

  • Precision Marketing Powered on Big Data Analytics

  • Comprehensive Protection

Online Promotion and Flash Sale

Scale compute resources up and down to ensure your services remain tuned to in-the-moment requirements.

Elastic load balancing

ELB automatically expands load distribution capabilities based on the traffic, supports a maximum of 100 million concurrent connections, and adopts redundancy design. If a single node is faulty, services are not interrupted, ensuring high service reliability.

Dynamic expansion

ECS and RDS provided by HUAWEI CLOUD can be dynamically extended based on preset scaling policies to cope with service peaks arising from large-scale promotion and flash-sale events, thereby ensuring service stability during the high-access periods.

Static Resource Acceleration

Provides five-line dynamic Border Gateway Protocol (BGP), separates dynamic and static content, and delivers excellent user experience

High-quality network

HUAWEI CLOUD provides five-line dynamic BGP to solve issues in network latency, ensuring fast access for users in different network environments. In addition, VPN and Direct Connect facilitate connections between services in the cloud and in the self-hosted data center.

Smooth user experience

E-commerce businesses process a large amount of static data, including product pictures and videos. This data is traditionally stored in servers, which is time-consuming and costly. OBS acts as a resource pool and hosts the e-commerce static data. OBS uses an architecture that separates dynamic and static web contents and combines CDN to improve content loading speed and user experience.

Precision Marketing Powered on Big Data Analytics

Realizes precision marketing powered on big data analytics.

Data analysis

Using Hadoop, Spark, and HBase, MRS processes user data efficiently, analyzes user behavior trends, and provides data support in product display, promotion, and O&M as well as personalized recommendations. This helps e-commerce enterprises adjust the direction of business operations and improve return on marketing investments.

Data storage

Data analysis involves massive volumes of raw and result data, which means enterprises need cost-effective and massive storage space that can be expanded and managed with ease. OBS allows enterprise to store large amounts for data (up to 5 TB) for short periods until they can build their own space or for extended periods with headache-free manageability. Planning of storage space is no longer a huge stressor and you only need to pay for the space you use.

Comprehensive Protection

Fully vetted cloud security system safeguards application systems and important data of e-commerce enterprises.

Anti-DDoS

Professional anti-DDoS devices defend network applications against DDoS attacks, such as CC, SYN flood, and UDP flood.

VSS

VSS periodically detects vulnerabilities of cloud servers and web page codes and reminds personnel to address the dangers in a timely manner.

WAF

WAF detects exceptions in the HTTP requests and prevents web page tampering, information leaks, and malicious attacks to safeguard the security of e-Commerce applications. These attacks include SQL injection, cross-site scripting (XSS), Trojan horses, and vulnerability-based intrusion.

Solution Architectures

Architecture

Provides a one-stop solution that allows customers of all sizes to deploy their services rapidly while keeping costs down. The solution is elastic, reliable, and secure, making it easy for customers to deal with promotions, sweepstakes, and hot sale events all while maintaining rapid response as access requests increase.

Advantages

  • Service neutrality
  • Reduced TCO for e-commerce platforms
  • Smooth user experience in traffic surges
  • Pleasant shopping experience
  • Precise operating system
  • Comprehensive protection

Solution Advantages

Industry-specific Service

Provides industry-oriented vertical e-commerce solutions to help enterprises quickly construct their personalized platforms.

Service Neutrality

Helps prevent lock-in by mainstream e-commerce platforms and achieves mutual benefits on the ecosystem. Huawei does not touch applications or data.

Open Architecture, Easy Migration

The OpenStack-based open architecture ensures e-commerce applications can be easily migrated without the fear of being bound to a specific vendor.

Large Ecosystem, Strong Service Capability

Huawei advocates full cooperation in the open ecosystem and provides integrated e-commerce solutions and services.

Recommended Configurations

  • Small-sized

  • Medium-sized

  • Large-sized

Small-sized E-Commerce Enterprises

Average daily visits < 100,000 PV

Transactions per day

< 500

  • Product
    Configuration
    Quantity
  • ECS

    2-core 4 GB | 500 GB high-I/O disk | 1 MB

    2

  • MySQL

    2-core 4 GB | 500 GB high-I/O disk

    1

  • ELB

    Charged based on bandwidth usage

    1

  • VPC

    Charged based on bandwidth usage

    --

  • Anti-DDoS

    Free

    --

  • WAF

    Free

    --

  • VSS

    Free

    --

Medium-sized E-Commerce Enterprises

Average daily visits < 500,000 PV

Transactions per day:

500-3,000

  • Product
    Configuration
    Quantity
  • ECS

    4-core 8 GB | 500 GB ultra-high-I/O disk | 2 MB

    2

  • MySQL

    4-core 8 GB | 500 GB ultra-high-I/O disk

    2

  • ELB

    Charged based on bandwidth usage

    1

  • VPC

    Charged based on bandwidth usage

    --

  • OBS

    Charged based on usage

    --

  • Anti-DDoS

    Free

    --

  • WAF

    Free

    --

  • VSS

    Free

    --

Large-sized E-Commerce Enterprises

Average daily visits > 500,000 PV

Transactions per day

>3,000

  • Product
    Configuration
  • ECS

    Configured based on service volume

  • MySQL

    Configured based on service volume

  • ELB

    Charged based on bandwidth usage

  • VPC

    Charged based on bandwidth usage

  • OBS

    Charged based on usage

  • DMS

    Charged based on usage

  • DCS

    Configured based on service volume

  • MRS

    Configured based on service volume

  • Anti-DDoS

    Free

  • WAF

    Free

  • VSS

    Free

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